Overview
In theory, conducting business online can be efficient and cost effective. In practice, the damage caused by the use of stolen financial data, identity theft, spam, phishing, hackers and other fraudulent activities can be enormously expensive and difficult to manage. These realities have significantly increased the risks and real costs associated with conducting business on the Internet, especially for the online gaming industry.
A key enabler of online fraud is anonymity. The online environment provides little concrete and easily verifiable information related to customers and their accounts. While online gaming networks regularly identify "bad" accounts after they have misbehaved, it can be difficult to identify high-risk accounts proactively - before the damage is done. Moreover, preventing the same fraudsters from repeating their offenses, within a given online network and elsewhere on the Internet, has proven to be a stubborn issue.
At iovation, we proactively prevent fraud through the use of our proven reputation services that help expose fraudsters in real-time within and across Web sites protected by our services. iovation's approach is built on capturing and sharing the reputation of Internet-enabled devices such as personal computers (PCs), laptops, and PDAs used to access online
services.
To effectively combat rising online fraud, online gaming and e-commerce sites need to be able to:
In this paper, we'll explore a solution for these issues - iovation ReputationManager™ system, a fraud management solution utilizing the company's proprietary Device Reputation Authority™ (DRA).