Press Releases

April 28, 2010

Trader Media Group Partners with iovation to Help Prevent Fraudulent Ads

UK’s Largest Motoring Site Begins Pilot of iovation Device Reputation Service

PORTLAND, Ore.- April 28, 2010 – iovation, provider of the world’s first device reputation service for preventing online fraud and abuse, today announces its newest customer, Trader Media Group, which includes the largest motoring website in the UK, AutoTrader UK. The partnership sees Trader Media Group begin a pilot of iovation’s device reputation service to help prevent fraudulent advertisements being used to commit financial fraud online.

Fraudulent advertisements can be costly for websites and their customers and Trader Media Group will use iovation’s device reputation to regulate activity on its sites, including AutoTrader UK, which publishes around 370,000 cars in all its weekly editions. By identifying and preventing suspect online activity, iovation will help Trader Media Group protect its customers as well as the reputation it has built over years in the industry.

By adding iovation ReputationManager™, Trader Media Group will join thousands of professional fraud managers from leading ecommerce companies around the globe who tap into the world’s largest fraud database of device intelligence with more than 275 million devices, which are gathered from reviewing billions of online transactions. Trader Media Group will benefit from the fraud management resources, risk management tools and collective experience of all the businesses iovation protects.

Helena Fearon, customer security and compliance director for Trader Media Group said: “Thousands of people trust our ability to provide them with reliable and honest information, and we take that responsibility very seriously. Being able to identify illegal activity on our site and prevent it up upfront, will not only help us to reduce fraud, but more importantly, provide further protection for our loyal customers. We are looking forward to working with iovation over the coming months.”

CEO and founder Greg Pierson said: “As an auto enthusiast, I am very excited that iovation ReputationManager has been chosen to protect the UK’s most popular motorist website. We love helping customers stop first-time offenders, keep out known fraudsters and streamline their fraud management workflow by giving them the information they need to make fast, confident decisions.”

About Trader Media Group
The Trader Media Group (TMG) is a publishing company, owned by the Guardian Media Group, that specializes in classified display advertising, based in the United Kingdom. Trader Media Group's 72 titles, which have a combined circulation of more than one million copies per week, include the well known motoring titles Auto Trader, Bike Trader, Truck Trader and Top Marques, as well as the UK's largest circulating free-ads title AdTrader. TMG also owns the UK's busiest automotive web site, www.autotrader.co.uk, the general classified site www.adtrader.co.uk and interactive services on Digital TV and mobile phones.

About iovation
iovation pioneered the use of device reputation to stop online fraud and abuse. Using its proven device recognition technology, sophisticated pattern matching, and device-based risk scoring, iovation delivers an innovative approach to fraud protection. Over the last five years, iovation has responded to billions of device reputation queries from merchants in multiple industries. The result is the world’s largest database of devices used in online fraud and abuse. iovation’s unmatched experience in device intelligence gives its customers the confidence they need to protect their good customers and keep the bad ones out For more information, visit www.iovation.com.