Press Releases

May 29, 2008

iovation Significantly Reduces Fraud and Abuse for Online Dating Community

WhiteLabelDating.com Experiences Drop in Fraudulent Activity Since Implementing iovation's Device-based Fraud Management Service

PORTLAND, Ore. – May 29, 2008 – iovation, the Device Reputation Authority™ for the Internet, today announced a new partnership with WhiteLabelDating.com, a leading provider of software and services that enable brands like Bauer and Dennis Publishing to create their own online dating sites. WhiteLabelDating.com has implemented iovation's ReputationManager™, a device-based fraud management service that helps reduce online fraud and abuse, across the company's portfolio of over 500 sites. To date, iovation has helped WhiteLabelDating.com successfully block over 1,200 fraudulent and abusive attempts within its network.

"WhiteLabelDating.com is responsible for powering some of the most popular dating sites on the Internet. It is therefore absolutely imperative that we offer a safe and trustworthy environment for all of our members," said Ross Williams, co-founder and CEO of WhiteLabelDating.com. "Along with providing an extremely useful and productive service that helps us expose scammers and protect our members from fraud and abuse, iovation enables us to gain unprecedented insight into the devices within our network while giving WhiteLabelDating.com a significant advantage over our competitors who do not offer this level of protection to their members."

Using patented technology, iovation exposes known online fraudsters and abusers, and their relationships between suspicious devices and accounts, without impacting the user experience or collecting any personally identifiable information (PII). By quickly analyzing a device's history for fraud and abuse in real-time, including any history of fraud and abuse on other online sites, WhiteLabelDating.com has reduced fraudulent attempts such as monetary solicitations and profile misrepresentations.

"The new automated process has also increased operational efficiencies," continued Williams. "Staff are now able to spend more time interacting with clients, which has directly led to an improved overall member retention rate."

"WhiteLabelDating.com is a recognized leader in building trusted online communities where individuals can safely interact and shouldn't have to worry about the legitimacy of other users," said Greg Pierson, CEO of iovation. "We are thrilled to have made an immediate impact in reducing fraud and abuse within their online dating network and are committed to helping WhiteLabelDating realize their vision of ensuring the integrity and safety of their community while protecting the identity and privacy of their customers."