June 22, 2009
iovation Releases White Paper Detailing How to Fight Online Dating Fraud
Best Practices and Eight Must-Have Features for a Device Fingerprinting Solution
PORTLAND, Ore. – June 22, 2009 – Security is a major challenge for Internet dating sites, which can attract scammers, spammers, stalkers and predators on a global scale. Fraudsters can create hundreds of virtual identities within a single community if given the chance. Online dating sites have put measures in place to detect suspicious accounts, but many Internet-savvy criminals are able to circumvent these procedures. In an effort to help online communities everywhere better protect their members, iovation announces the release of a new white paper titled, “Online Dating: Keeping Your Members Safe from Online Scams and Predators.”
Traditional methods for detecting suspicious accounts on online dating sites include identity verification, IP address and geo-location verification, in-house country block lists, manual photo reviews, profile analysis and other backend administrative tools. However, as cyber criminals become more sophisticated, keeping repeat scammers and spammers out becomes increasingly difficult. Even when a suspicious account is deleted, the perpetrator often simply returns to the site with a different identity.
Because of the Internet’s anonymity, identity-based fraud detecting systems alone are becoming less effective. A device fingerprinting solution such as iovation ReputationManager™ provides an alternative, focusing on the user’s Internet-enabled device instead of on personal information provided by the user. By identifying the computer used, dating sites can uncover hidden associations between multiple computers and accounts, helping to stop additional fraud, repeat offenders, and fraud rings, all within one shared network crossing multiple industries. To help make device identification as effective and far-reaching as possible, iovation ReputationManager draws on the power of its shared Device Reputation Authority™ (DRA), a global fraud database which stores over 120 million device reputations and their associations with other computers and accounts across the Internet.
The white paper discusses the financial impact of fraud and the eight “must-haves” when shopping for a device fingerprinting solution. As technology dramatically changes the way people look for true love and companionship, it also provides the means for more organized cyber criminals to exploit the vulnerability of singles across the globe. A device fingerprinting solution, coupled with device reputation, provides dating sites with a number of significant benefits including the reduction of loss from fraud exposure, increased efficiency within the fraud prevention process, and a return on investment that is essential to both the success and growth of their businesses.
About iovation
iovation, headquartered in Portland, Oregon, pioneered the use of device reputation for managing online fraud and abusive behavior. iovation unlocks the power of device identification by sharing the reputations of 120 million unique devices, allowing businesses to reduce more online fraud and abuse while benefiting from sharing device reputation intelligence. Today, iovation performs more than three million daily fraud checks for its customers and helps stop over 11,000 fraudulent activities every 24 hours. For more information on iovation and the company's products, visit www.iovation.com.
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