Press Releases

July 20, 2010

iovation Device Reputation Exclusively Incorporated into GB Group Identity Management Services

iovation ReputationManager 360 to Play a Key Role in GB Group’s Fraud Management Solutions

PORTLAND, Ore. – July 20, 2010 – iovation, the device reputation authority protecting online businesses from fraud and abuse, today announced an exclusive strategic alliance with GB Group (GB), the leading Identity Management business.

GB has chosen to collaborate with iovation and leverage its industry-leading, proven device reputation technology and extensive database of device intelligence. iovation ReputationManager 360 will be available as part of GB’s global leading identity verification, compliance and fraud reduction solutions, powered by its award winning ID3© technology, allowing GB’s customers to identify devices associated with known fraud, suspicious behavior, or characteristics correlated to high risk.

iovation will play a key role in GB’s Fraud Management Solutions, its latest innovation, which is designed to harness the power of shared information across organizations. It provides the ability to check a customer’s application details, physical location and device identity across various sources. Customer details can then be cross referenced against centrally managed data sources containing evidence of previously suspicious fraudulent activity registered by other contributing members to each scheme.

“In order to grasp a complete picture of identity on the internet, you need device identification. Not only does iovation provide the most established technology to do that, they also invented the ability to share device reputations across industries, and that makes iovation a perfect fit for the direction we’re going,” said Russell Persand-Carter, product innovations manager for GB.

GB’s assertion that collaboration between businesses promotes increased revenues and reduced fraud rates is a belief long held and promoted at iovation, and makes the alliance especially significant. “We believe that real-time data sharing on a large scale is critically important in winning the battle against online fraudsters,” commented Jon Karl, VP of Corporate Development at iovation, “This has been the secret to iovation’s unmatched effectiveness in thwarting abusive devices, and the combination with GB’s premier identity verification services results in an exceptionally powerful solution.”

About GB Group
GB is a global leading Identity Management business. It helps organizations recognize and verify all elements of an individual’s identity at every interaction. Through the application of our proprietary technology, we enable organizations to connect, communicate and transact with people safely, responsibly and profitably. In doing so, we help businesses like O2, Laura Ashley, HMRC, BBC TV Licensing, Ordnance Survey, HBoS, LloydsTSB, ASOS.com, Virgin Games, PartyGaming, Betfair and Ladbrokes understand their customers better to create more meaningful customer interactions – and reduce costs across the business. For more information, please visit GB Group’s website: www.gb.co.uk.

About iovation
iovation helps companies know which online visitors to trust in order to reduce fraud, abuse, and protect customers and online communities. We apply the world’s largest database of devices used to access the internet (computers and mobile phones) to determine the level of risk associated with any type of online transaction. Retail, financial, social network and gaming companies query iovation’s reputation database of over 350 million devices more than 5 million times each day. iovation delivers instant recommendations through our SaaS services across multiple points of end-user contact. For more information, visit www.iovation.com.