Real IP. See your users for what — and where — they really are.

When working to prevent cyber crime and online abuse, identifying a user’s IP address and geolocation is key. Location details help you pinpoint computers generating suspicious activity on your site.

The problem is that it’s simple for users to mask their genuine IPs, making them hard to geotarget. That’s why iovation offers Real IP, which bypasses proxy IP addresses and goes directly to the source to learn the true IP and geolocation. Real IP makes it difficult to hide. Once you know the actual IPs and geolocations of your users, you can:

• Link seemingly unrelated accounts and behavior to one source IP
• Block use from unsupported or high-risk areas of the world
• Identify legitimate customers using proxy IPs to protect privacy
• Maintain better control of your web traffic

More benefits of Real IP:

• Easy to configure — Set the usage parameters and rules that are important to your business.
• Works in real time — Real IP verification happens in milliseconds, at common customer touch points like login or purchase. Using established parameters, your site can immediately block or flag unwelcome users and suspicious activity.
• Provides actionable data — Log in to the iovation portal anytime to see IP and geolocation details. Additional reporting gives you detailed summaries of problem accounts and computers.
• No impact on end-users — Real IP works behind the scenes. It won’t slow down your site or ask additional information of your customers.
• Saves time and money — Real IP does the heavy-duty detective work for you, unmasking proxy use in seconds. Your team will spend less time and money tracking and blocking online abuse.

It's time to get real.

Real IP is included in our ReputationManager 360 service at no additional cost. ReputationManager 360 exposes the behaviors and reputations—both good and bad—of every device that interacts with your website.

Want to learn more about how Real IP and ReputationManager 360 can benefit your business?

Contact us