The Device Reputation Authority is a dynamic collection of solutions, data, reporting, analytics and expertise that customers use to solve specific online business challenges.

Information is power, and no one has more information about internet transactions coupled with device risk than iovation. The Device Reputation Authority (DRA) makes available data on known device profiles, account profiles (no PII), associations, evidence of fraud and abuse attempts submitted by our customers, configurable and weighted business rules for transaction types per subscriber, and the world's most sophisticated device identification engine. The business rules engine fulfills transaction requests, returning an allow, deny or review response, based on multiple sets of rules to be executed for each interaction point (such as account creation, login, account change, checkout) for each subscriber.



Easy Deployment

iovation services are SaaS-based and simple to implement. iovation's experts provide guidance along the way.

Real-Time Business Rules

Customizable and configurable individual business rules are grouped into rule sets and applied to specific end-user touch points. From account login to sophisticated combinations of complex transactions, weighted business rules translate business needs into queries and deliver risk scores, returning allow, deny or review recommendations, plus details on rules tested and the results.

Reporting and Analytics

The iovation Admin Console gives you the power to dig into detailed data about your devices, accounts and associations we see through your web and app transactions. You are able to run queries and view reports.

Receive daily standard reports such as the Digest of Suspicious Activity, and run on-demand queries from the ReputationManager 360 Admin Console to investigate transactions, spot trends and perform your own forensic analysis on suspicious activity.


  • Total Reputation Checks
  • Known Devices
  • Reputation Checks per Day
  • Fraud Incidents Stopped per Day
  • Active Fraud Analysts
  • Protected Brands
  • 7,000,000,000
  • 800,000,000
  • 6,500,000
  • 150,000
  • 2000
  • 300
 

iovation's comprehensive device reputation checks evaluate transactions for 5 levels of risk.

1. Transaction Anomaly
Check mismatches of language, time zone, IP address, proxies and disabled components.
2. Velocity & Geography
Set business rules to know when activity thresholds have been met or exceeded including logins per minute, new accounts created, the number of accounts accessed in a given timeframe, or when a user is trying to hide their real location.
3. Profile Risk
For new devices, check against aggregate profiles of risky accounts or devices.
4. Factual Evidence
Know immediately when a known bad device (computer, tablet, or mobile phone) that has been associated with chargebacks, account takeover, identity theft and more touches your site.
5. Account Associations
Identify cyber criminals working together and shut down entire fraud rings at once.