Greg Pierson, co-founder of iovation, comments on the critical protections that fraud prevention and consumer authentication solutions offer in a world where so many consumers’ personal information is already available on the dark web.

Data breaches are prevalent and not slowing down, relying on systems dependent on personal data alone is inadequate. In response, companies need stronger defenses, yet this can increase the friction for good customers. We are taking a unique approach through our combination of device and identity: increase protection against the bad guys while reducing friction for good customers.

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