Malta…although small in size, it’s the world’s most densely populated country. Located in Southern Europe, the beautiful, vibrant island is home for many virtual crime fighters, our clients.
In early June, we had the pleasure of hosting a user group meeting where fraud analysts in the gambling industry had the opportunity to network and collaborate. It turns out Malta is also a wonderful draw for many others – not only was there great representation at the meeting from Malta, but clients from Ireland, Finland, Gibraltar and the United Kingdom attended as well.
A natural extension for our user groups is our online Fraud Force Community, which gives clients the unique opportunity to have discussions, share tips and learn from on another year-round. This user group brought experts together to share best practices to combat the numerous types of fraud they are continually seeing, tools and techniques they are deploying to keep fraudsters at bay, business rules they are utilizing within iovation and strategy discussion in preventing fraud in the mobile channel. Although the entire day proved to be constructive and valuable, there were two essential discussions that got the room buzzing – the ability to utilize iovation to identify trustworthy customers and the benefits from sharing fraud experiences.
One of the hottest topics from the user group was discussing the benefits of using iovation’s trust service. Although many attendees currently only focus on fraud prevention in their day-to-day workflow, valuable time was spent discussing how identifying trustworthy clients can be just as critical to their business. A very impactful presentation was given by Henry Kylanlahti, Fraud Operations Manager & MLRO at Paf, who presented how they have utilized predictive analytics to identify trustworthy customers, which led into some of these great discussions.
In addition to the discussion around identifying trustworthy or VIP players, the group also found collaboration on evidence sharing to be advantageous and highly beneficial. During this conversation, clients had the opportunity to share their own fraud experiences with one another as it relates to iovation’s risk service. Having the visibility into what each other have experienced, such as bonus abuse, chip dumping, credit card fraud, collusion and all-in abuse is critical to their learnings and helped generate new strategies to keep fraudsters off their online and mobile channels. By forming an alliance and sharing best practices with one another, you could definitely see how it helps our clients stay a few steps in front of fraud.
Overall, the Malta user group was a success! Everyone had the chance to learn new best practices, network with other professionals and have a little fun. It may be a small island, but there was quite a bit of energy and excitement at this event.
Now time for a little bit of R & R before our next event! Next up? A user meeting for gambling clients in Costa Rica on July 21, 2015.