Gambling addiction is a serious problem all over the world. And online gambling operators have social, business and legal reasons to take the issue very seriously. In fact, they have to take it seriously.

The use of multiple devices, including mobile, by online gambling players makes it more challenging for gambling operators to fight fraud and adhere to industry regulations. One such regulation that the industry is grappling with is self-exclusion, where gamblers self-identify as a problem gambler and voluntarily ask to be prevented from further online gambling.

This is an extraordinarily positive step for those gamblers who recognize they are in trouble. However, the downside is that although they indeed opt out, their addiction may later take over and they may look for back doors to re-enter “incognito” and continue playing.

One of the more common ways to go ‘incognito’ is to create a new account with slightly different personal information. However, some regulators may still hold the gambling operator responsible for allowing a self-excluded player in even if they provided misleading information. One UK-based operator found this out the hard way when they were penalized £7.8m for failing to protect problem gamblers from playing on their site.

The UK Gambling Commission has been working on the National Online Self Exclusion Scheme (NOSES), a nationwide database of self-identified players to allow players to self-exclude once and have that data shared amongst all UK gambling operators. This is a great solution in concept and addresses the moral and ethical issues surrounding gamblers with addiction problems.

However, as long as this type of database is limited to just tracking a person’s name, address, and/or email, it is relatively easy for problem gamblers to work around it by providing alternative forms of this personal information (such as a new email address or varying the spelling of their name)

Because of this, a new approach for detecting self-excluded players is required to help operators provide assurance to their customers and regulators that they are doing all they can to meet these requirements.

iovation offers a device intelligence solution to this very real and complex problem. By recognizing that a specific device has been previously associated with a self-excluded player, iovation provides gambling operators with intelligence that enables them to make the decision as to if they will let a particular player in based on a previous self-exclusion declaration. This provides an effective second layer of protection beyond personal identifying information which can be easily changed by a player.

To learn more about how iovation’s device intelligence can help identify self-excluded players in real-time, download the iovation Solution Brief and register for our free webinar, "Identifying Self Excluded Players in Real Time" on December 5th, 2017.

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