I’m thrilled to share some exciting news with you!

You’ve known iovation as the leading provider of device-based fraud prevention solutions since 2004. Over the last couple of years, we've leveraged our global fraud intelligence platform and built a world-class frictionless authentication solution enabling businesses to use a consumer’s devices as an additional factor of authentication.

Today, we’re pleased to announce our acquisition of LaunchKey. Together, iovation and LaunchKey will take consumer authentication to a whole new level. We’re combining global risk intelligence with multifactor solutions, allowing businesses to set authentication policies and enabling consumers to choose their preferred authentication methods.

It’s widely known that usernames and passwords alone are not sufficient. Businesses want stronger security methods and consumers want an easier and more enjoyable user experience. Some consumers want more security too and even want to play an active part in choosing the authentication methods used to access their most important accounts. LaunchKey provides all of this and much more. LaunchKey has been recognized as one of the hottest startups in identity and access management (IAM), by Gartner, noting:

“The innovative approach to authentication offered by LaunchKey demonstrates that this company is disruptive to traditional authentication approaches and an effective alternative to other out-of-band (OOB) authentication methods.”

What are some of the ways LaunchKey MFA can be used?

  • Businesses set authentication policies and methods for their customers, and can use geofencing and timefencing to strengthen security. Online, contact center and even in-store, this flexible authentication service can be used to create a consistent user experience across all points of engagement.
  • Customers enjoy the convenience of using their mobile phone as an authentication factor with minimal friction, and can choose any combination of additional authentication methods.

Please see the following for more information:

If you would like to discuss these new capabilities further, please feel free to contact me or email info@iovation.com.

Thank you,

Greg Pierson
Founder and CEO of iovation