While the New Year's Eve parties have come to a close, iovation is continuing to celebrate another important milestone; the recognition of our Customer Authentication service as one of the finest in the cybersecurity industry.

It's no secret that our Customer Authentication service has proven itself time and time again since it was officially launched early in 2016. Today, we're proud to share that it has been named an SC Magazine 2017 Awards finalist for “Best Multifactor Solution.”

The SC Awards, now in its 20th year, are recognized as the gold standard of excellence in cybersecurity. The award spotlights the professionals, products and services that have proven to be the best for protecting today’s corporate world from cybercrime.

It's truly an honor to make the final cut for the most prestigious award in the information security industry from one of the most respected cybersecurity authorities on the planet. In essence, the selection validates that our Customer Authentication service is in demand (it already empowers some of the world’s largest financial organizations to stop account takeover and minimize customer friction) and truly unique.

To refresh your memory, iovation Customer Authentication allows consumer-facing websites to enhance security while streamlining and improving the customer experience. The service eliminates friction by allowing consumers with “known devices” to bypass passwords and immediately access relatively low-risk but still confidential sections of their online accounts like account balances, purchase records, and activity histories. If needed, iovation’s device authentication triggers stronger step-up authentication, such as requiring a one-time password, for higher risk actions like user and account changes, money transfers and purchases.

So what happens next? An expert panel of cybersecurity luminaries, hand-picked by SC Magazine‘s editors, will select the final winners. These judges include current and former CISOs, vendor-neutral consultants or analysts, and educators from academic institutions.

SC Magazine will announce the winners on February 14, 2017, to coincide with the RSA Conference in San Francisco. We'll be there, too.

For those of you who also plan to attend RSA, make sure you carve out some time to visit us at Booth 2826. We look forward to seeing you there!