A new Impact Report by Aite Group examines current market trends and how financial institutions are addressing new onboarding challenges.
Providing a smooth customer experience during the onboarding process is important for a wide range of businesses. For financial services institutions in particular, it’s a critical process in the customer life cycle, as it sets the tone for the rest of the customer relationship. Delivering a positive account opening experience to customers makes it easier to maximize revenue opportunities in the long term.
For most customers, it all starts with opening a checking account, which remains the cornerstone of the banking relationship. Consumers are now very comfortable with accessing their financial information and their account(s) using multiple devices and channels. Shouldn’t this same ease of access be available when customers to apply for a new checking account?
A new Impact Report by Aite Group, sponsored by Equifax, Iovation, and Zoot, examines the current trends shaping the account opening experience and channel usage, and reviews financial institutions’ current and expected onboarding challenges. Based on a 2015 survey of more than 2,000 U.S. consumers, this is a must-read report for executives, vendors, and security professionals across the banking industry.