Much has changed in the last decade. Think about it. 10 years ago George W. Bush was President, there was no such thing as an iPhone, and stopping online fraud and securing the internet looked very different.

That’s why I was so interested in a particular presentation given at our recent 5th Annual Fraud Force Summit. Terry Gold, founder of D6 Research who has worked with Fortune 500 companies to secure their network and customers for decades, laid out how we are in a major paradigm shift when it comes to online security. Gold argued that no longer is the “put up a wall” anti-fraud/security approach effective, cybercriminals have switched from being a “lone wolf” to part of sophisticated criminal syndicates and there’s no such thing as a “silver bullet” to stop attacks. Here’s the slide from Terry’s presentation.


In his session, Gold went on to talk about how no single form of authentication is the answer, and that they all have their pros and cons. But when these forms of authentication are combined in the right scenarios, the better-together model certainly applies.

At iovation, we couldn’t agree more. That’s why we recently launched the iovation LaunchKey MFA solution, which gives businesses the right authentication method for every touchpoint in their customer’s journey—including online, mobile, call center and in-person. With this launch, we’re not only looking at how we can stop fraudsters today but how we can mitigate them tomorrow. Fraud will continue to evolve and we will be there with you every step of the way ensuring businesses and consumers have the safest and most frictionless safeguards in place.