Every year, fraud fighters come to Fraud Force Summit to get a glimpse of what the future holds, and Wednesday's sessions did exactly that, with a forward-facing focus from start to finish.
It's safe to say this year's Fraud Force Summit attendees were all rarin' to go for Wednesday's sessions at the Armory. Some were even brave enough to set their alarms for our early morning waterfront run and Zumba class before breakfast. Way to get after it, you guys!
Day 3 started with iovation's VP of Product, Scott Olson, leading a session on the future of fraud prevention, highlighted by the announcement of iovationScore. Scott dove deep into how using machine learning to predict if an online transaction will be good or bad gives businesses a significant advantage as they focus on growing revenue while reducing friction for their good customers.
Next, Scott was joined on stage by Scott Waddell, iovation's CTO, who provided a hands-on demo of LaunchKey MFA. Together, they covered the key elements of what authentication should be - confidential, transparent, and delightful - and how authentication has become a cross-industry competitive differentiator.
The mid-morning sessions featured real-world successes on how to stay ahead of the mobile world with data analytics and machine learning from our friends at Groupon, as well as a fireside chat with Western Union's Bernard McManus, which also touched on the importance of leveraging machine learning, along with big data and behavioral analytics.
The day's breakout sessions featured an in-depth look at LaunchKey MFA, a collaborative panel discussion about the benefits of iovation's shared intelligence with GoCompare and AA, and an examination of how iovation's latest developments in machine learning can enhance the experience for customers while keeping businesses safer.
Dell Software's Jackson Shaw then led attendees towards the Fraud Force finish line with an insightful discussion on balancing usability and security for consumers, and how "usability trumps security" when it comes to authentication.
Finally, to wrap up the day and close out the event, Greg Pierson and Max Anhoury recognized this year's Busted Award winners, each of whom had their own unique fraud fighting success story to share with the audience.
So that does it for this year's Fraud Force Summit!
On behalf of the entire iovation family, including our many dedicated sponsors, partners and subscribers, we want to thank each and every one of our attendees for making this year's event the best we've ever had, hands down!