iovation Introduces Passwordless Security with New Customer Authentication Service

This week marks an important milestone for iovation with the introduction of our new Customer Authentication service, which officially launched Monday at the RSA Conference in San Francisco. It’s already helping some of the world’s largest financial organizations to stop account takeover, minimize customer friction and effectively put an end to traditional password-based security.

Forged from more than 12 years of research in device identification and fraud prevention, the new service leverages iovation’s intelligence about the behavior of more than three billion known devices to provide instant risk-based, real-time checks against devices used to access new areas of a site.

Scott Olson, iovation’s vice president of product, said it best:

“If the first generation of Internet security was about finding holes and the second was about patching them to keep the bad guys out, the third generation—especially for consumer sites—is about striking a balance between fraud prevention and customer experience.”

At the end of the day, streamlining the customer experience without sacrificing security is now a critical part of doing business today, and our new service does it better than any other offering on the market.

Editor’s Choice Award

Cyber Defense Magazine just named iovation's Customer Authentication service the Editor's Choice 2016 Winner for Multi-Factor Authentication. Thanks in large part to our Global Device Intelligence Platform, which powers both our Customer Authentication and Fraud Prevention services, and is the deepest and most granular network of device intelligence and insight in the industry today.

Media Support

The response from the media to the Customer Authentication launch has been stellar in the last two days. By all accounts, our story – and the technology that makes it all possible – is resonating well with a wider audience. Here's a partial list of the coverage Customer Authentication has received thus far this week:

Portland tech company hopes to solve password problem, KGW News (video)

Portland's iovation looks to kill the password, Portland Business Journal

Passwordless security for consumer-facing websites, Help Net Security

iovation launches passwordless security for consumers, The Paypers

iovation Launches New Security Service, Northwest Innovation

RSA 2016: A call for a new approach to cyber security, IT World Canada

Hot Security Products at RSA 2016, Network World

iovation Offers Password-Less Security, PayBefore

Oregon tech leader imagines a nearly password-free existence, Portland Business Journal

More to Come

We will be expanding the Authentication story at several upcoming events and in a brand new webinar on March 22nd entitled "Authentifusion: Clarifying the Future of User Authentication," so stay tuned for more valuable information and insight in the days and weeks ahead.

In the meantime, come see us if you’re attending RSA this week and get a first-hand look at our new Customer Authentication service.

iovation is a leading provider of fraud detection and prevention solutions that help detect and prevent ecommerce fraud, online banking fraud, insurance fraud, account takeover, and other common types of financial fraud.