A Seamless Second Factor of Authentication
Today, most companies continue to rely on cumbersome usernames and passwords as their only means for authenticating customers. Our Customer Authentication service can be easily added to your existing authentication process without adding customer friction. It provides customers with an invisible, hassle-free web experience by recognizing and using their device as an additional factor of authentication.View Webinar
Identifying and Registering Devices
iovation’s patented device matching technology verifies a user’s identity by matching device fingerprints with a high degree of accuracy, and explicitly pairing known good Device IDs with the user's account. Your customers can choose to indicate which devices they want associated with an account and used at login, or you can register accounts and devices automatically on behalf of your customers.
Authenticate Accurately Over Time
Other device-based authentication systems simply cannot keep track of the natural drift caused by updates, new apps, or even new fonts. iovation’s fuzzy matching technology takes expected changes into account to minimize unnecessary “negative” responses and create “acceptable risk” boundaries. As a result, you can maintain a high level of authentication accuracy over time and reduce consumer challenges.Read the Datasheet
Minimizing Customer Friction
Customer Authentication works side-by-side with your existing authentication systems to reduce the number of challenges put in front of your customers. iovation's patented recognition technology uses hundreds of device attributes and their unique orientation with each other to instantly identify a device without the need for the user’s personally identifiable information.
Customer Authentication provides a range of insights to show you whether the device is an exact match or if there have been changes to the device. Simply select what level of change is acceptable for your business. Some of the elements include:
For those aiming to eliminate passwords altogether, iovation Customer Authentication enables the user’s device to serve as the primary, first factor of authentication. Passwords or other second factor methods of authentication can be reserved for those cases where a customer logs in from a device for the first time, presents an elevated risk profile, or requests access to more sensitive data and transactions.