AT&T and other phone carriers will no longer sell their location data services to third-party aggregators due to political pressure and media-reported misuse. This has resulted in a gap of intelligence for businesses using this data for fraud prevention.
iovation and TransUnion are blending personal and digital identity to help fraud teams fill in the gaps left by the sunsetting of carrier location data. Brooke Snelling, Sr. Product Marketing Manager, explains how.