AT&T and other phone carriers will no longer sell their location data services to third-party aggregators due to political pressure and media-reported misuse. This has resulted in a gap of intelligence for businesses using this data for fraud prevention.

iovation and TransUnion are blending personal and digital identity to help fraud teams fill in the gaps left by the sunsetting of carrier location data. Brooke Snelling, Sr. Product Marketing Manager, explains how.

Read the blog to learn more on how iovation helps fill the digital identity gap and schedule a demo today.

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Phone carriers have been selling their location data services to third-party brokers for quite some time. Senator Ron Wyden from Oregon is leading a group of other legislators to try and stop the sale of these location data services because they're being used for some nefarious deeds. With this data, someone could in fact triangulate the exact location of a mobile phone user. AT&T is the first carrier to no longer provide the location data services, but the other carriers are following. While this might be a good thing for a private consumer, this can be a problem for fraud teams that are able to use this data for good. That can mean checking the phone risk on a phone before sending out an SMS code for authentication. It could also be used to verify the name and address on an application, or you could make sure that the location of where an application is happening is where that same location where the mobile device actually is.

TransUnion and iovation are combining forces for personal and digital identities so that you have a more complete picture of identity. Our online and offline verification services provide you with insights about the risk of a phone number or email address. Beyond giving you additional insight on high-risk transactions, these services can verify the risk associated with a particular phone number before you send out an SMS one-time password. Through ID verification services, we can verify the name and address of the applicant. And then there's location verification. We can help you verify that the location of the applicant aligns with their real location, through IP geolocation services or through the SDK. We can also tell you about the applicant's location with device risk, as well as phone number and email verification.

We are here to help fill in some of the gaps that have been caused by these carrier location services going away.