TransUnion assesses fraud risk based on traditional identity information, while iovation provides a device-based view of online interactions. By putting the two together into our expanded fraud and authentication solutions, we provide insights into high-risk behaviors that no other vendor can touch.

See https://www.iovation.com/fraudforce-fraud-detection-prevention to learn all about our FraudForce Device-Based Reputation solution and schedule a demo today.

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Greg Pierson:
If you're not familiar with iovation, we help organizations stop every kind of fraud and abuse you can imagine, we help them protect their business and one of their most valuable assets, their customers. We do that with a unique data asset, we have a knowledge base of approaching six billion unique consumer devices from every country in the world. We know how those devices are connected, groups of highly associated devices equal anonymous consumer, and it's a consortium. We know what those anonymous consumers are doing across thousands and thousands of organizations, we know who they're doing business with and we know who's good, we know who's bad.

Greg Pierson:
So iovation's approach is very much device-based, and maybe not surprisingly, TransUnion's approach is very much about identity or more traditional identity. So TransUnion will know someone as Bob Smith from 123 Elm Street with the following email, phone, et cetera. Iovation will know a consumer more on an anonymous basis, that these are the five or six devices that are associated with this anonymous person. So if you're in the business of stopping fraud and abuse, if you're in the business of reducing friction for good customers and increasing their security at the same time, having a broader view, a more precise view of customers enables you to do exactly that.

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