Stop account takeover (ATO) while improving consumer experience.

Provide omnichannel authentication for all customer interactions. LaunchKey protects against ATO at any customer touchpoint, including login, account management and the contact center. Reduce the use of one-time passwords (OTP) and knowledge-based authentication (KBA) with consumer-friendly mobile MFA.

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Make authentication as strong as you need it to be based on transaction risk.

Customize authentication requirements to match risk levels. Fine tune it to require stronger authentication, like biometrics or geofencing, for your highest points of risk. For lower-risk touchpoints, use simple one-touch approval.

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Go beyond alerts to authorization.

Send consumers all of the details they need to confidently authorize a transaction in real time. They can quickly approve wire transfers, large purchases or receipt of goods. Fight friendly fraud with a strong approval record that provides nonrepudiation.

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Here’s how LaunchKey works.

LaunchKey secures every consumer interaction, whether online or offline. Keep consumers safe at all touchpoints and provide a great experience.

Authentication Options

From one-touch authorization to PINs to fingerprints, choose the authentication method that best suits consumers and risk levels.

Your App, Your Brand

Easily integrate directly into your mobile app, with your branding and your experience.

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Built-In Stickiness

Authenticate and authorize transactions right in your app; avoid sending consumers to high-friction alternatives.

Multi-User Authorization

Prevent fraud such as spear phishing and commercial account takeover by requiring multiple users to approve requests or transactions.

Location Awareness

se GPS-based geofencing to add location boundaries such as state lines to authentication requests.

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No Credential Stores

Keep encrypted credentials dispersed on consumer devices to eliminate centralized credential stores as a potential attack target.

Proof of performance.

Whether onboarding new users or resetting passwords, our ability to provide enhanced, risk‐based multifactor authentication work flows allows for the global governance of any user attempting to access the identity management ecosystem.

Dan Dagnall Fischer

Here’s what you get with LaunchKey Device-Based Multifactor Authentication.

iovation connects you to our team of fraud prevention support service specialists to help you quickly integrate our LaunchKey multifactor authentication solution into your system and customize it for your needs.

  • Easy white label integration: Embed LaunchKey transparently into your own iOS and Android apps. Keep your own brand image and experience.
  • Platform-agnostic: LaunchKey works with virtually any online service.
  • World class customer support: Our customer success team partners with you to solve your unique business challenges and adapt to an ever-changing fraud environment. We work with you to solve challenges and accelerate your ROI.
  • Equipped for success: We provide continued training on new features and functionality through our help portal, eLearning webinars and our active user community.

Questions? We have answers.

What is multifactor authentication?

Multifactor authentication or MFA is a method of verifying identity using at least two of the three available types of authentication factors: knowledge (something you know, e.g. password or PIN), possession (something you have, e.g. mobile device or token), and inherence (something you are, e.g. fingerprint or facial scan).

How is multifactor authentication (MFA) different from two factor authentication (2FA)?

Two factor authentication uses exactly two factors of authentication. Typically it takes a traditional authentication method, like username and password, and layers another mode of authentication on top. That might be a one-time passcode that is sent out-of-band through a text message. Two factor authentication is actually a subset of multifactor authentication. Multifactor simply means you use two or more factors of authentication:

  • Knowledge factors, something you know like a password or pin code.
  • Possession factors, something that you actually have in your hand. It could be a token generator that you have in your possession, a bluetooth wearable, or even your mobile device.
  • Inherence factors, those things you inherently are - think thumbprint, or facial scan.
  • Two or more modes can be used to verify the identity of the user at login or at any high-risk transaction point. One of the benefits of MFA is that you can deliver the right level of authentication dependent on present risk factors.
How does authorization differ from authentication?

Authentication allows you to verify the identity of a user. Authorization on the other hand, typically uses an authentication method to allow a user to grant permission for a transaction or request. LaunchKey allows you to automate authorization requests, and give you an audit trail. Example uses include:

  • Send a request to leave a package without a signature
  • Authorize money transfers
  • Verify an online credit card charge purchase or one outside the country
  • Confirm the addition of a new account or line of service
  • Changing account details like email address or phone number
  • Validate a shipping address change
  • Verifying identity before allowing account changes through the call center

This allows you to establish bidirectional trust with your customers, right in your own app.

What happens if a customer’s mobile device is lost, stolen or replaced?

If an end user’s mobile device is lost, stolen or replaced, they can remotely unlink it using LaunchKey. The user simply unregisters the mobile device with the LaunchKey service, thereby eliminating the ability for that device to receive and respond to authorization requests.