Effective May 25, 2018
Iovation ("we" or "us") is a US headquartered company that assists businesses ("Customers") to detect and combat online fraud and other types of cybercrime ("our Services"). Over the years we have helped our Customers to protect millions of end-users from becoming the victim of fraudulent and malicious behaviour.
1. Personal Information we collect through the Website
We collect the following types of personal information through our Website:
Information you provide us:
In general you can visit our Website without telling us who you are or revealing any personal information about yourself. However, you may provide us with personal information, for example, when you make enquiries about our Services through our "Contact" page, provide us with your contact information for the purpose of sending you white papers, reports, brochures, or to request a demo, attend our events or webinars, or when you sign up to our mailing list. When you communicate with us, we will keep copies of any communications that you send us.
Information we collect automatically:
2. How we use personal information collected through the Website
- The information collected through our Website may be used for the following purposes:
- To provide, operate, optimize and maintain the Website;
- To deal with enquiries through our Website or to provide you with information and access to resources that you have requested from us;
- To analyse the use of our Website for trend monitoring, marketing and advertising purposes;
- For network security and administration;
- To investigate and prevent fraud, spam, malware, identity theft or other unauthorized access to or unlawful activity; and
- For other legitimate business purposes and other purposes about which we notify you.
3. Personal information we collect through our Services
When our Customers subscribe to our Services, the following personal information may be collected to help detect the likelihood that your device is associated with fraud or other malicious behaviour.
Information collected automatically:
Additional information our Customers provide to us:
In addition, our Customers may send additional information to us for fraud analysis, system abuse purposes and to fulfil their own regulatory obligations and reasons of substantial public interest. For example, they may send us elements of your personal data that you have consented to being shared with us. They might also optionally provide us with information about the transaction you carry out on their site or app
Information about our Customers:
If you are a Customer, we may also collect certain personal information about you to enable us to manage our business relationship with you – such as your name, contact details, job title, billing and payment information.
Automated Decision Making:
iovation do not conduct Automated Decision Making, although iovation do conduct profiling as defined by the General Data Protection Regulation, which applies to persons situated in the EEA.
4. How we use personal information collected through the Services
Once the information above has been passed to iovation, we process the data through our Global Device Intelligence Platform to return a score to our Customer for the device. This score is calculated based on rules that are set by our Customers. The rules set by our Customers will depend on the business they operate and the types of fraud or system abuse pertinent to their services.
Once the Customer receives a score, it is up to the Customer to decide what action to take from there. For example, transactions with certain scores may be denied, flagged for review, or presented with further authentication challenges. In most cases, however, the transaction or activity will proceed with no issues.
We may also use personal information we collect through the Services for the following purposes:
- To optimize and improve the Services,
- To enable our consortium of Customers to share information about known fraudulent or malicious devices;
- To analyse the use of the Services for internal business purposes;
- To provide customer service and support;
- To send our Customers communications about their account, provide service updates and marketing information (where it is in accordance with their marketing preferences);
- To investigate any lawful or wrongful activity or unauthorized access to our Services and those of our Customers;
- To provide services in the substantial public interest; and
- For other legitimate business purposes and other purposes about which we will notify you.
5. How we share your personal information with third parties
We may share personal information collected through our Website and Services in the following ways:
Information we share with our customers: In making the internet a safer place, we may share personal data with our customers, which iovation call “Subscribers”. Our Subscribers provide the online services that iovation protect from online fraud and abuse.
Information disclosed in connection with business transfers: In the event of a corporate sale, merger, reorganization, acquisition, dissolution, financing or other similar event, your personal information may be shared or transferred in connection with, or during negotiations of, such event or transaction.
Information disclosed for legal purposes and the protection of others: We may disclose personal information to a third party where we are legally required to do so in order to comply with applicable laws, regulations, legal process or governmental requests. We will also disclose personal information to the extent we believe necessary or appropriate: (i) to respond to claims, judicial orders, subpoenas, warrants or other process issued by a court of competent jurisdiction; (ii) to protect the vital interests of any person; (iii) to exercise, establish or defend our legal rights; and (iii) to stop any activity we consider illegal, unethical or legally actionable.
6. How long we retain the data we collect
iovation retain data within our services for the following periods:-
|Category of Data||Retention Period|
|Device Data linked to Fraud||5 years from the date last recognised by iovation.|
|Device Data not linked to Fraud||2 years from the date last recognised by iovation.|
|Transaction Insight Data||180 days.|
“Cookies” are small text files that are placed on your device when you visit (i) our Website or (ii) our Customers' websites who have integrated iovation's Services. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide certain device and other analytical information.
We work with certain third parties (such as web analytics service providers) to provide us with information about our site traffic and usage. These third parties may set and access their own cookies or tracking technologies, such as web beacons and embedded scripts, on our Website in order to recognize your device and for example, identify whether you have visited our Website before, what you have viewed on our Website and how you found us. Such information is used for statistical purposes.
How to disable cookies: If you do not want us to deploy cookies on your browser, you can set your browser to reject cookies. You can find information on popular browsers and how to adjust your cookie preferences at the following websites:
- Microsoft Internet Explorer: at http://www.microsoft.com/info/cookies.htm
- Mozilla Firefox: at http://www.mozilla.org/projects/security/pki/psm/help_21/using_priv_help.html
- Google Chrome: at https://support.google.com/accounts/answer/61416
- Apple Safari: Blocks cookies by default and accepts cookies only from your current domain. To change, click Safari, Preferences, Security, and choose your preference
Please note, however, that if you don’t accept cookies on our Website, you may not be able to access all portions or features of the site.
If you disable the cookies placed by our Customers for fraud and malicious activity prevention purposes, you may not have access to all the services provided by our Customer on their website.
We may also use Flash or Flash Local Shared Objects (LSOs) through our Services to collect the data outlined above. You can manage Flash storage through your browser settings where supported, or you may manage Flash storage. To learn how to manage these, click here for Windows and here for OS/Mac.
We will use appropriate security measures to help protect your personal information. These measures include technical, administrative, physical and organizational measures to protect your data from misuse, unauthorized access or disclosure, loss, alteration or destruction. Please be aware that no website is completely secure. Although we will do our best to protect your personal information, you should only access the Website within a secure environment.
9. International transfers
For our Services, we will work with our Customers to put in place any appropriate data export solutions that may be needed under applicable laws.
The General Data Protection Regulation (GDPR) requires that iovation, Inc. have a representative within the EU/EEA. iovation, Inc. have appointed iovation Limited of 29/30 Fitzroy Square, London, United Kingdom, W1T 6LQ e:firstname.lastname@example.org.
10. Your privacy rights
If you are from certain territories (such as the European Economic Area) you may have certain rights in relation to your personal information, such as the right to request from iovation access to and rectification or erasure of personal data or restriction of processing concerning your data subject or to object to processing as well as the right to data portability (where applicable), under the General Data Protection Regulation (GDPR).
Where your personal data has been provided to us with your consent, and the GDPR is applicable, you are able to withdraw your consent at any time. Please note that other methods of lawful processing are also used. If you wish to exercise such rights, or you have any questions or comments concerning your personal information, please contact us at email@example.com.
Please note, that where personal data is collected within iovation’s services, iovation are not able to directly identify end users of the services provided by our subscribers. In these circumstances, iovation invite data subjects to contact the iovation subscriber who they believe used iovation fraud prevention and account authentication solutions.
If you wish to make a general complaint about our privacy practices, please write to us at the email address above and we will respond within a reasonable time and in accordance with applicable laws. If you are situated in the EEA, you also have the right to complain to the supervisory authority at any time.
We will consider and respond to your request promptly and in accordance with any applicable laws.
If you wish to be removed from our mailing list, you can do so my clicking "unsubscribe" in any email communications we send you, or by emailing us at the address above.
11. Privacy Shield
Iovation are committed to the principles of the Privacy Shield and all relevant data received from the EU and Switzerland will be processed under these principles.
Should you need to contact the business in relation to anything related to iovation’s participation in the Privacy Shield or any of its principles, please contact the business at firstname.lastname@example.org.
In compliance with the Privacy Shield Principles, iovation commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact iovation at:
If you prefer to mail your complaint, you can contact us at the following address:
ATTN: Compliance Manager
111 SW 5th Avenue
Portland OR 97204
iovation has further committed to refer unresolved Privacy Shield complaints to JAMS ADR, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit with JAMS ADR for more information or to file a complaint. The services of JAMS ADR are provided at no cost to you.
iovation may share personal data with third party service providers and subscriber organisations for the purposes of the provision of the Service and for other purposes connected with business operations. Examples of third party service providers might include Cloud Storage providers and Data Centres.
End User’s covered by the Privacy Shield arrangement can contact iovation to access their personal data and/or to discuss the choices and means that iovation use and disclose personal information.
As participants of the Privacy Shield arrangement, iovation are subject to investigatory and enforcement powers of the Federal Trade Commission, who are a statutory body located in the United States.
iovation remind the End User that in certain circumstances, should the need arise, recourse to binding arbitration is available.
iovation may, as required by law, disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
iovation confirms, as participants of the Privacy Shield arrangement, it retains liability for onward transmission, save for circumstances beyond its control and/ or where breaches to the Privacy Shield arrangement are as a consequence of the acts, omissions and/or negligence of the data controller and/or data processor to whom it has transmitted data covered under the Privacy Shield arrangement.
12. Links to other sites
14. How to contact us
ATTN: Compliance Manager/ Data Protection Officer
111 SW 5th Avenue
Portland OR 97204