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Marketers, Authentication Is Now Our Responsibility: Are You Ready?

Companies face pressure to create exceptional customer experience online and offline -- from any device, in any location. Online conversion rates can fluctuate with each design decision at every step throughout the customer journey. Account creation and login are no exception. However, marketing leaders can’t neglect security when they’re planning new initiatives or optimizing those already underway.

TransUnion Buys iovation To Beef Up Its Fraud Identity Services

TransUnion said iovation provides a “highly” advanced digital device reputation consortium, providing insight into close to 5 billion devices for more than 35,000 brands across 50 countries. Jim Peck, TransUnion’s president and chief executive officer, said “iovation has unique device identity and consumer authentication capabilities that help businesses and consumers seamlessly and safely transact in a digital world."