An industry veteran, Bala Krishnamurthy will lead strategy and direction as the company further solidifies its position in the industry

PORTLAND, Ore., Nov 20, 2018 -- iovation, a TransUnion company, today announced Bala Krishnamurthy as Chief Product Officer and newest member of the executive team. Bala Krishnamurthy joined iovation from TransUnion where he was head of product for IDVision - Risk & Identity Solutions. He will lead strategy and direction for iovation’s product suite and will be based in the company’s Portland, Ore. headquarters.

“Bala brings to iovation tremendous domain experience in the rapidly evolving identity solutions landscape and a strong reputation launching successful products and driving revenue growth in his decade-plus at TransUnion,” said Greg Pierson, CEO and co-founder for iovation. “With Bala leading our product direction and strategy, we’re in a perfect position to continue developing the most innovative fraud prevention and authentication solutions on the market and delivering them to businesses worldwide.”

Bala Krishnamurthy is a seasoned product executive and growth leader with proven track record of launching highly successful products and accelerating revenue growth. He served in senior product leadership roles at TransUnion for over 10 years. Under his guidance, TransUnion’s IDVision solutions were recognized by Javelin as a 2017 Fraud and Identity Leader in Innovation. These have made a significant impact on customers and delivered double-digit revenue growth year over year.

“I’ve watched iovation closely over the years and admired the company’s commitment to making the internet a safer place through some of the market’s most secure and frictionless device intelligence solutions,” said Bala Krishnamurthy. “As fraudsters evolve their tactics and customer expectations increase, preventing fraud and a strong user experience is no small task. iovation has been doing this since 2004 and I am thrilled to bring my experience to the company to help develop the most advanced fraud prevention and authentication solutions that help businesses protect their brand.”

About TransUnion

TransUnion Global Fraud & Identity Solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. The solutions, all part of the IDVision with iovation suite, fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.

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