iovation Hosts Webinar: “Creating a Winning Player Experience While Battling Online Fraud”
Presentation details how gambling operators can combine authentication, device intelligence and machine learning to stop fraud, attract new players and retain existing users
December 8, 2016Portland, Oregon
iovation, the leading provider of device intelligence for authentication and fraud prevention, today announced it will host a webinar entitled “Creating a Winning Player Experience While Battling Online Fraud” on Dec. 13 at 7am and 10am PST. The webinar will provide online gambling operators a roadmap of how to combine device intelligence, authentication, and predictive and adaptive machine learning to stop fraud—while attracting new players and retaining existing ones by improving the user experience. iovation Product Marketing Manager Eddie Glenn will lead the webinar.
“Putting up a wall to stop the bad guys may help eliminate fraud but it can be bad for business,” said Glenn. “By combining different transaction analysis tools, not only can gambling sites stop fraud but they can also gain valuable insight into good customers in order to offer incentives, provide expedited service and reduce transactional friction.
The webinar will specifically address how gambling sites can:
Distinguish good, trusted players from fraudsters even if they’ve never seen them before
Use emerging technology to incentivize their best and most trusted players
Minimize friction for common activities like player login in order to significantly improve the player experience