Presentation details how gambling operators can combine authentication, device intelligence and machine learning to stop fraud, attract new players and retain existing users
iovation, the leading provider of device intelligence for authentication and fraud prevention, today announced it will host a webinar entitled “Creating a Winning Player Experience While Battling Online Fraud” on Dec. 13 at 7am and 10am PST. The webinar will provide online gambling operators a roadmap of how to combine device intelligence, authentication, and predictive and adaptive machine learning to stop fraud—while attracting new players and retaining existing ones by improving the user experience. iovation Product Marketing Manager Eddie Glenn will lead the webinar.
“Putting up a wall to stop the bad guys may help eliminate fraud but it can be bad for business,” said Glenn. “By combining different transaction analysis tools, not only can gambling sites stop fraud but they can also gain valuable insight into good customers in order to offer incentives, provide expedited service and reduce transactional friction.
The webinar will specifically address how gambling sites can:
- Distinguish good, trusted players from fraudsters even if they’ve never seen them before
- Use emerging technology to incentivize their best and most trusted players
- Minimize friction for common activities like player login in order to significantly improve the player experience
For more details and to register for the webinar, go to http://bit.ly/2ggbsYg.
iovation's solutions portfolio tackles the heightened threat environment from multiple directions, including through device-based risk detection and consumer authentication services. Highly intelligent business rules, combined with proprietary machine learning algorithms, flag anomalies around hundreds of attributes and obscure risk factors, offering the highest degree of confidence when it comes to stopping fraud and improving customer experience in the finance, insurance, ecommerce, social media, travel, ticketing, telecommunications, gaming, and gambling industries.
iovation, a TransUnion Company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multifactor authentication methods, iovation safeguards tens of millions of digital transactions each day.