Session entitled “Prevent Account Takeover (Without Making Customers Hate You)”

iovation, the provider of device intelligence for authentication and fraud prevention, announced it will be sharing with online merchants how to improve their customer’s user experience while stopping account takeover at the Merchant Risk Council (MRC) Platinum Meeting in Vienna, Austria. Céline Vallet of iovation will present the session entitled “Prevent Account Takeover (Without Making Customers Hate You)” on Thursday, September 22, at 11:30am CEST at the Hilton Vienna Danube Waterfront Hotel.

“Despite a massive consumer move to mobile, brands are not keeping up both on the fraud prevention and consumer experience front,” said Vallet. “Recent studies found that online account takeover in the UK has increased 250 percent from 2012 to 2015, and an overwhelming 72 percent of European consumers say browsing is worse on a smartphone than a desktop device.”

In the session, Vallet will detail how strong passive and active authentication provides continuous assurance, responds dynamically to changing risks, and integrates seamlessly with other controls to power a layered authentication strategy that consumers love. Attendees of the MRC session will learn:

  • How device-based authentication has matured to provide transparent, risk-based authentication that also improves user experience
  • The key elements of device-based authentication, and how those differ from traditional forms of authentication

iovation recently enhanced its consumer-friendly authentication offerings with the acquisition of LaunchKey. The move brings together three proven next-generation technologies—LaunchKey’s interactive multifactor authentication (MFA), iovation’s transparent device-based authentication and iovation’s global fraud database—to help the good guys win. With the acquisition, iovation launched the iovation LaunchKey MFA solution. It is the first service to allow businesses to enable their consumers to select the authentication and authorization methods they prefer, while businesses can dynamically change the amount of authentication required from their customers, at any given time.

To learn more about iovation’s presence at MRC Vienna or to book a meeting, go to

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About TransUnion

TransUnion Global Fraud & Identity Solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. The solutions, all part of the IDVision with iovation suite, fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.

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