Analysis of 450 Million Online Gambling Transactions Offers Data-Driven Insights and Recommendations to iGaming Operators and Platform Providers
iovation, the leading provider of device intelligence for authentication and fraud prevention, today published its 2018 Gambling Industry Report. This comprehensive industry-focused 25 page report is designed to provide insights and guidance to iGaming operators and platform providers who are seeking new avenues to improve the experience for their most valuable players while keeping the next generation of sophisticated fraud rings at bay. iovation will be making printed color copies of its report available to attendees of the ICE Conference being held in London from February 6-8th at stand #N9-538.
The 2018 Gambling Industry Report from iovation is based on detailed analysis of more than 450 million transactions and aggregated from over 100 gambling operator and platform customers over the course of 2017. The report identifies and explores three key trends driving the iGaming market:
- Prioritizing the Player Experience: While limiting fraud and abuse remains a priority for operators and platform providers, they must not do so at the expense of their players’ experience. Innovations in predictive analytics powered by device intelligence and machine learning are helping to proactively identify potential threats at log-in but can also help identify trusted players who could become tomorrow’s VIP players.
- Plan for Regulatory Uncertainty: The impacts of forthcoming data privacy regulations like The General Data Protection Regulation (GDPR) are already being felt by operators who must identify new data minimization strategies for combating fraud or else face potential crippling fines. Beyond GDPR, social responsibility mandates such as Player Self Exclusion (PSE) are forcing operators to assure regulators that they can protect vulnerable players.
- Prepare for Unconventional Attacks: From automated bot attacks to orchestrated account takeovers (ATO), fraudsters are acquiring new techniques and methodologies at a rapid pace. iGaming businesses must not only fortify their own security strategies but also embrace a cross-industry collaborative approach to stay one step ahead of organized fraud rings.
“The iGaming industry is among the most mature of all the industries we serve when it comes to identifying and preventing fraud. However, as detailed in this report, fraudsters will always find the path of least resistance to extract as much value from the most vulnerable targets,” said Eddie Glenn, Product Marketing Manager for iovation. “Analysis of our gambling transactions from 2017 shows that operators must accommodate new player preferences, making their games easily accessible on a variety of device types and platforms. And they must do so without creating unnecessary friction on the path to play.”
Other highlights from the report include:
- For the first time, iOS held the largest share of online gambling transactions (pg 8), with Android just a few percentage points behind. Will Google’s decision to allow real-money gambling shift the balance of power in 2018?
- Reports of Player Self Exclusion (PSE) more than doubled (pg 15), from 96,000 reports submitted in 2015 to 205,000 in 2017, indicating that operators are getting serious about keeping self-excluded players out.
- ‘Cheating fraud’ increased by 10X in just four years (pg. 11). Are there ten times more cheaters or are iGaming operators ten times better at spotting them?
To download a complimentary electronic PDF copy of the 2018 Gambling Industry Report, visit: https://www.iovation.com/resources/reports/2018-iovation-gambling-report.
TransUnion Global Fraud & Identity Solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. The solutions, all part of the IDVision with iovation suite, fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.