Fraud prevention firm chosen for market size, revenue growth and leadership

PORTLAND, Ore – June 8, 2015 – iovation, preventing fraud, identifying trustworthy customers and authenticating devices online and on mobile, today announced it has been selected a Red Herring Top 100 North America award winner. The award recognizes the leading privately funded companies that are based in the United States and Canada. iovation CEO and founder Greg Pierson accepted the award on behalf of the company during a ceremony in San Diego, California on June 3.

“It’s well-documented that the Red Herring Top 100 awards were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, Palo Alto Networks and eBay would change the way we live and work,” said Pierson. “I’m honored to join such illustrious companies and receive recognition that further validates iovation as the go-to supplier of solutions that help businesses identify fraudulent behavior and good customers.”

The Red Herring editorial team analyzed about 1,200 cutting edge companies for this year’s North America Top 100. They looked at twenty major selection criteria including the candidate company's addressable market size, trailing revenues and management's expertise.

Red Herring recognized iovation for its sustained growth and strong expansion potential. This specifically included iovation:

  • Increasing its overall customer base by 25 percent. This includes new customers in every industry iovation serves and most notably in financial services, gaming, retail and insurance.
  • Launching its device-based authentication solution, which uses a customer’s known devices as a frictionless second factor of authentication.
  • Making major updates to its mobile software development kit (SDK). This solution protects mobile traffic coming from the Web, or native or hybrid apps, identifies jailbroken iOS and rooted Android devices, detects transactions that originate from virtual machines or emulators, and discovers mismatches of geolocation data.
  • Growing the client base for its trust service, which leverages positive reputation to allow clients to offer their trusted customers the best marketing promotions and high-end offers.

About iovation

iovation, a TransUnion Company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multi-factor authentication methods, iovation safeguards tens of millions of digital transactions each day.

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