Benefits of authentication for digital and physical delivery business models shared at CNP Expo

iovation, the provider of device intelligence for authentication and fraud prevention, today announced it will participate on the panel “Keep it Real: Assessing the State of the Art in Consumer Authentication” at the 2016 CNP Expo. In the panel discussion, iovation’s Vice President of Global Partnerships, Max Anhoury, will share insights about passwordless authentication for card-not-present (CNP) transactions, alongside experts from Bed Bath & Beyond, CardinalCommerce and Mitek.

“With all of the recent data breaches, a password no longer assures the person signing into an account or using a credit card is legitimate,” said Anhoury. “For years people have been predicting the death of the password, but that had yet to become a reality. With the mass introduction of EMV (Europay, MasterCard and Visa), the realization that the customer experience is just as important as stopping fraud and other factors, we are finally witnessing the tipping point for passwordless authentication solutions.”

In the panel, Anhoury and other experts will:

  • Explain how authenticating a user either before or at the time of purchase can lead to fewer manual reviews and false positives
  • Discuss the benefits of authentication for both digital and physical delivery business models
  • Detail the various methods of authenticating users and the benefits of each

iovation’s Customer Authentication service reduces friction while enhancing site security. It allows consumers with “known good devices” instant passwordless access to low-risk sections of consumer accounts—like account balances, shopping records and activity histories. If needed, it triggers step-up authentication like one-time passwords for higher risk actions like account changes, money transfers or purchases.

The panel discussion will take place at the Loews Royal Pacific Resort at Universal Orlando, Fla. on May 24 at 2 p.m. EDT. The world's most recognizable brands attend the CNP Expo to address the challenges faced by online merchants in the CNP payment industry, including higher interchange rates, increased fraud risk, chargebacks and more. That same day, Michael Thelander of iovation will demo its Customer Authentication service at the expo in the presentation entitled “Killing the Password: Balancing Risk and Trust in Authentication” at 4 p.m. EDT.

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About iovation

iovation, a TransUnion Company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multifactor authentication methods, iovation safeguards tens of millions of digital transactions each day.

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