To detail how traditional authentication methods are failing consumers and businesses

iovation, the provider of device intelligence for authentication and fraud prevention, today announced it will host a webinar entitled “Balancing Security and Customer Experience” on July 19 at 9am PDT. In the webinar iovation’s Vice President of Global Partnerships, Max Anhoury, will address how more than a billion people’s records have been exposed recently, with many breaches targeting login credentials expanding the landscape of online fraud. With card-not-present fraud on the rise, he will also discuss U.S. retailers’ and financial institutions’ need to implement advanced authentication methods to reduce shopping cart abandonment and customer friction.

“Researchers have found that 47 percent of people are using a password that is five years old and 73 percent of accounts use duplicate passwords meaning a password breach can pay off for years,” said Anhoury. “There has to be a better way for businesses to execute customer authentication that strengthens security without impeding the online experience for their valued customers.”

In the webinar, Anhoury will detail how using a consumers’ device for authentication can be used to both make the authentication process easier, and reduce risk for businesses and consumers. Specifically, Anhoury will address:

  • The best methods to create frictionless security across the consumer journey
  • The latest fraud and security trends including why iovation recently projected that card-not-present fraud will cost U.S. retailers and financial institutions $7.2 billion by the end of 2020
  • How using device as a risk indicator can be used to stop fraud rings
  • The changes in consumer behavior with the recent increase in EMV (Europay, MasterCard, and Visa) chip cards

For more details about and to register for the webinar, go to

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About TransUnion

TransUnion Global Fraud & Identity Solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. The solutions, all part of the IDVision with iovation suite, fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.

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