Gaming operators to share strategies about how to better authenticate customers while providing a frictionless user experience

iovation, the provider of device intelligence for authentication and fraud prevention, today announced it will host a European Gambling User Group for the 2nd year in a row in Malta. The user group will once again take place at the Radisson Blu Resort in St. Julian's, Malta. This year the event will be expanded to two days, June 14 and 15. The European Gambling User Group provides a way for online casinos, poker sites, sportsbooks, gaming operators and platform providers in the region to collaborate in-person about fraud prevention challenges and ways to improve the online player experience.

“It’s no longer just enough to stop fraud. You have to strike a fine line between putting up a wall and making transacting for good customers as seamless as possible,” said Jessica Hård af Segerstad at Paf, an online gaming operator based in Finland. “iovation’s European User Groups provide a perfect forum to network and at the same time trade best practices for how to authenticate online users.”

iovation has protected more than 335 million transactions in the gambling industry in the past year. Those clients have contributed hundreds of thousands of fraud and abuse reports into iovation's global consortium in that same timeframe, making it easier for other companies to tap intelligence from their peers about the latest fraud schemes.

“Thanks to contributions from our clients, we know that the same amount of online gambling transactions come from mobile and non-mobile devices, and that 46 percent of those transactions originate from Windows devices and 28 percent from iOS,” said Molly O’Hearn, vice president of operations and co-founder at iovation. “It’s this type of intelligence that helps our clients know how they should be targeting their good customers, and we’re looking forward to providing an in-person way for them to discover much more in Malta.”

Bernard Casey—who has spent three decades as a senior manager for companies like Ladbrokes, BetFred and Sky Betting and Gaming developing fraud prevention strategies, best practices, and back-end solutions will be taking the stage alongside iovation at the user group. He will discuss ways as a business to balance both fraud prevention, business risk and the bottom line. In addition, iovation will detail the latest transaction and fraud trends in the gambling industry and beyond, and provide attendees with its product roadmap including enhancements to its Customer Authentication solution. The company will also detail ways to maximize its virtual threat sharing network called the Fraud Force Community, how device intelligence was integral helping an iovation client stop a fraud ring and more.

The European Gambling User Group is available free of charge. For more details, go to

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TransUnion Global Fraud & Identity Solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. The solutions, all part of the IDVision with iovation suite, fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.

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