iovation’s transparent, device-based authentication service recognized by Golden Bridge Awards

iovation, the provider of device intelligence for authentication and fraud prevention, today announced its Customer Authentication service has won gold in the 8th Annual 2016 Golden Bridge Awards®. The device-based authentication service won in the two-factor authentication innovation category. The company joins gold winners in other categories including American Express, Bloomberg BNA, Cisco Systems, Inc., Epson America, Inc. and Thompson Reuters.

“We are particularly honored to win this award because it validates iovation’s mission in authentication: create a better way to confirm online consumers that simultaneously stops fraud and provides an outstanding customer experience,” said Michael Thelander, product marketing manager at iovation. “Online fraud increases every year, but customer expectations for frictionless, even enjoyable web experiences also increase every year. It’s clear with this award that consumer-facing companies see device-based authentication as a way to increase online security while not alienating good customers.”

iovation’s Customer Authentication service allows consumers with recognized, “known good devices” to have instant passwordless access to low-risk sections of their online accounts—like account balances, shopping records and activity histories. It can also provide real-time risk assessments—highlighting devices potentially tampered with, using anonymizers and appearing with high-risk anomalies.

The coveted annual Golden Bridge Awards are one of the world's premier business awards. Winners will be honored in San Francisco on Monday, September 12, 2016 during the annual Red Carpet Golden Bridge Awards Ceremony.

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About TransUnion

TransUnion Global Fraud & Identity Solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. The solutions, all part of the IDVision with iovation suite, fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.

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