iovation Recognized for Protecting the World’s Leading Brands from Financial Fraud and Social Abuses

PORTLAND, Ore. – March 31, 2011 – iovation, the Device Reputation Authority™ protecting online businesses from fraud and abuse, today announced that it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners. Inclusion in the OnDemand 100 signifies leadership amongst its peers with game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. iovation was selected by the AlwaysOn editorial team and industry experts based on its unique ability to detect online fraudulent activity in real-time and keep its clients’ businesses and customers safe. iovation stops 150,000 online fraudulent activities every single day.

iovation was honored at AlwaysOn’s OnDemand event on March 28th, 2011, at Hewlett-Packard’s Worldwide Headquarters in Palo Alto, CA. This executive event featured CEO presentations and high-level debates on how the Internet is disrupting the way companies—from small businesses to large enterprises—create, store, distribute, analyze, and take advantage of their mission-critical data.

Financial services, retail, travel, dating, social network and gaming companies make real-time queries to iovation’s knowledge base of half a billion devices to prevent fraud loss and protect their customers. iovation works in concert with more than 2,000 fraud analysts around the globe who report and share fraud experiences through iovation’s database of Internet devices (such as computers, smartphones and tablets) and their associated accounts.

According to iovation customer, Mike Lansing, Executive Director of Game Services at Gravity Interactive, "iovation is our silver lining when dealing with fraud and abuse. Our business has greatly improved because of iovation’s device reputation service. We’ve moved from being reactive to proactive through leveraging real-time risk analysis without interrupting the player experience. We have upfront intelligence about who is attempting fraudulent payments. Not only has iovation helped us prevent gaming fraud but our customer support teams have been able to reduce the number of tickets and improve the level of support offered to our players."

“As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, socialize, and share this information is becoming extremely challenging,” says Tony Perkins, founder and editor of AlwaysOn. “By providing innovative technologies that help enterprises better compete in this new era of information complexity and move their data out into the cloud, the OnDemand 100 represent some of the highest-growth opportunities in the private company marketplace.”

A full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website at:

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

About iovation

iovation, a TransUnion Company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multi-factor authentication methods, iovation safeguards tens of millions of digital transactions each day.

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