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PORTLAND, Ore.– April 7, 2010 – iovation, provider of the world’s first device reputation service for preventing online fraud and abuse, today announced that it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners.  Inclusion in the OnDemand 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. iovation was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

iovation and the OnDemand Top 100 companies will be honored at AlwaysOn’s OnDemand event on April 19th, 2010, at Hewlett-Packard’s Worldwide Headquarters in Palo Alto, CA.

This two-and-a-half-day executive event features CEO presentations and high-level debates on how the Internet is disrupting companies—from small businesses to large enterprises—create, store, distribute, analyze, and take advantage of their mission-critical data.

“As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyze, and share this information is becoming extremely challenging,” said Tony Perkins, founder and editor of AlwaysOn. “We congratulate this year’s OnDemand 100 for providing the technology platforms and services needed to manage and leverage this new era of information complexity and overload.”

The OnDemand 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

iovation exposes cyber criminals by identifying the computers they are using to steal from or harm online businesses.  iovation offers the world’s largest shared network of device intelligence, maintaining the reputation of more than 250 million computers and other internet devices.

Every single day, iovation identifies over 90,000 known fraudulent and risky transactions within a variety of online industries including financial services, retail, travel, gaming and online communities. Thirty thousand of those transactions are stopped cold in real-time. The remaining 60,000 risky transactions are flagged for review based upon factual reports of fraud and abuse at other businesses, plus characteristics correlated to high risk from real world data and experience. Using iovation, online businesses can identify fraud and risk based on devices without transaction history or any personally identifiable information (PII).

A full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/

“We are honored to be named an OnDemand Top 100 winner and recognized for pioneering the use of device reputation to help online businesses fight fraud and abuse,” said Greg Pierson, CEO and founder, iovation. “Our patented technology is extremely powerful and highly effective at helping businesses catch and keep out the bad guys, protect good customers, increase operational efficiencies, and grow revenue.”

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

About iovation

iovation, a TransUnion company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multi-factor authentication methods, iovation safeguards tens of millions of digital transactions each day.

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