Device Reputation Leader Ranks No. 45 in the Portland Metro Area and No. 62 in Security Companies

PORTLAND, Ore. – August 31, 2011 – iovation, the Device Reputation Authority™ protecting online businesses from fraud and abuse, today announced its inclusion in Inc. magazine’s fifth annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Online retailer ideeli tops this year’s list. iovation joins Spirit Airlines, television maker Vizio, Honest Tea, Dunkin Donuts and Metrokane, makers of the Rabbit corkscrew, among other prominent brands featured on this year’s list.

Within the Inc. 5000, iovation ranked #45 of the fastest-growing private companies in the Portland, Ore. Metro area and ranked #62 in U.S. security companies.

The B2B SaaS solution offered by iovation exposes the reputation of devices (such as computers, tablets and smart phones) connecting to online businesses and helps those businesses understand how devices in their network and outside of their network are related. The webs of associations that iovation’s ReputationManager 360 service exposes helps clients efficiently detect and shut down fraud rings before they have a chance to harm their business or customers.

Fraud, abuse and other online crimes (such as credit card fraud, identity theft and account takeovers) are reported by iovation's finance, retail, gaming and dating clients, and shared with other customers around the globe. The fraud analysts who interact with iovation’s device reputation database are able to leverage millions of reports of cross-industry fraud and abuse.

Industry-leading growth over the last 3 years was required to make the Inc. 5000 list. Most notably with online banks and credit card issuers, iovation has experienced substantial growth in both revenue and in the size of its network. The number of device reputation queries processed by iovation’s fraud protection service has grown 936 percent since 2007, and the number of devices managed in iovation’s database has grown 2,492 percent since 2007.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at


The 2011 Inc. 5000 is ranked according to percentage revenue growth when comparing 2007 to 2010. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2010. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2007 is $100,000; the minimum for 2010 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at

About Inc. Magazine

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. ( is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. With a total paid circulation of 710,106, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. Visit us online at

About the Inc. 500|5000 Conference

Each year, Inc. and celebrate the remarkable achievements of today’s entrepreneurial superstars—the privately held small businesses that drive our economy. The Inc. 500|5000 Conference & Awards Ceremony brings together members of the Inc. community, both a new class of Inc. 500|5000 honorees and the list’s alumni, for three days of powerful networking, inspired learning, and momentous celebration. Please join us September 22–24, 2011, at the Gaylord National Resort and Convention Center in National Harbor, Maryland, located minutes from downtown Washington, D.C. For more information about the 2011 Inc. 500|5000 Conference & Awards Ceremony and to register, visit or call 866-901-3205.

About iovation

iovation, a TransUnion Company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multi-factor authentication methods, iovation safeguards tens of millions of digital transactions each day.

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