iovation Recognized Second Year in a Row for Keeping Dating Sites Safe

PORTLAND, Ore. – December 20, 2010 – iovation, the Device Reputation Authority™ protecting online businesses from fraud and abuse, today announced that its fraud prevention service, ReputationManager 360, has been named a Finalist for Best New Technology at the Annual Online Dating Industry Awards. This award recognizes the best individual technology created by a vendor for dating and matchmaking sites.

Last year at the dating awards ceremony in Miami, iovation took home the title of 2010 Best New Technology for a SaaS solution that detects fraud before the online business or customers are impacted.

In the fall of 2010, iovation released ReputationManager 360, which provides online communities with an even more comprehensive defense. ReputationManager 360 combines customizable business rules, risk profiles, device anomalies, plus the shared experiences from 2,000 fraud analysts worldwide managing risk for more than 300 major online brands.

According to eHarmony’s Director of Risk Management, Ella Grutman, “eHarmony continuously identifies and applies the latest and best fraud protection tools. iovation offers the most comprehensive and effective option to augment our current methods.”

For another dating site, iovation stops 3,000 fraudulent profiles from being created every single day. iovation helps the dating industry report and share common problems including phishing, identity theft, spam and solicitations, profile misrepresentation, financial fraud and account takeovers.

Voting for the 2011 Internet Dating Industry Awards is open to the public until January 4, 2011 at

About iovation

iovation, a TransUnion Company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multi-factor authentication methods, iovation safeguards tens of millions of digital transactions each day.

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