Identity TheftCredit Card Chargeback Fraudiovation, the global digital reputation authority, has today officially received a service provider license from the Nevada Gaming Commission. Following a recommendation for approval from the Nevada Gaming Control Board, a unanimous decision by the Nevada Gaming Commission means iovation is certified to provide new location assurance services to online gambling companies operating in the State of Nevada.

“As more states move to license online gambling, fraud and abuse is sure to follow and we will be there to help stop it,” noted iovation CEO Greg Pierson. “While none of our current services require a license, we will be adding new location assurance capabilities that do require a special license. Location assurance is a natural extension of our existing fraud management and authentication services.”

iovation screens billions of transactions from billions of devices for hundreds of organizations in 51 countries and 17 time zones for fraudulent behavior, making it the world’s undisputed global device reputation authority. The company’s real-time services help online businesses stop over 300,000 fraud attempts every single day. iovation protects organizations in many different industries, with the majority of subscribers in financial services, retail and gambling.

To meet the growing demand for location assurance, particularly in the gambling industry, iovation will be combining new location assurance capabilities with its existing best in class device-based fraud management and authentication services. Doing so means iovation has the most comprehensive protection available for online gambling operators and players.

Location assurance allows gambling operators to differentiate between legitimate players who are genuinely in Nevada versus individuals who are physically outside the state and using various techniques to appear to be in Nevada. Device-based authentication helps operators protect players from account takeover. iovation’s device-based fraud management service helps stop online gambling problems such as:

  • Credit card fraud
  • Chargebacks
  • Counterfeit checks and money orders
  • Affiliate fraud
  • Collusion
  • Chip dumping
  • All-in abuse
  • Chat abuse
  • Promotion abuse
  • Policy and license violations
  • Customer harassment/bullying
  • Identity theft
  • Account takeover/hijacking
  • Underage gambling

To learn more about iovation, attend an upcoming webinar, meet with us at an upcoming event, or visit

iovation is a leader in fraud prevention solutions and regulatory compliance such as EU GDPR and PSD2.

About TransUnion

TransUnion Global Fraud & Identity Solutions unite both consumer and device identities to detect threats across markets while ensuring friction-right user experiences. The solutions, all part of the IDVision with iovation suite, fuse traditional data science with machine learning to provide businesses unique insights about consumer transactions, safeguarding tens of millions of transactions each day.

Press Inquiries

For media, analyst and speaking inquiries, please contact us at:

+1 (503) 224-6010