The Power of Machine Learning
What if you could predict the outcome of any given online transaction, even if you have absolutely no experience with the particular customer involved in the transaction? By analyzing device, transaction, contextual, and behavioral indicators, SureScore can predict if a transaction can be trusted or will eventually become fraudulent. Using this intelligence, you can offer additional incentives to your best customers, block fraudsters, and prioritize your manual review queues.
Predictive transaction insight using advanced machine learning
Our real-time machine learning analytics are continuously monitoring billions of global transactions, looking for subtle device, transaction, and account patterns that predict fraudulent behavior.
Fraudsters are fast and continuously trying different tactics to break your defenses. Even though you may have an extensive set of business rules to fight fraud that is known to you, how often are you able to update them?
SureScore is an adaptive, real-time score – using machine learning algorithms to detect subtle, global behavioral, context, and attribute patterns from devices, transactions, and accounts – that continuously protects you from new fraud trends.
SureScore automatically learns from the millions of confirmed fraud reports placed by our fraud analysts.
Millions of Attribute Patterns
SureScore analyzes millions of patterns of device, transaction, and account attributes to detect subtle patterns that indicate fraud.
Risk and Trust
SureScore is a full-range score that predicts the degree of risk or trust of the transaction.
Identifying good customers is just as important as knowing which ones pose a high risk
It costs 6-7 times more to acquire a new customer than keep an existing one. When valuable customers are delayed by extra authentication steps on your site, they can become frustrated. “Trust” means knowing your valued customers across different devices. Whether they visit your site through a mobile app, laptop or tablet, the experience should be frictionless. SureScore is an adaptive score that predicts the outcome of a transaction. The higher the score, the more likely the current user action will be legitimate. The lower the score, the more likely it will be fraudulent.View Datasheet
Know bad from good through machine learning
How do you know if transactions from online visitors are trustworthy, even if you have never seen them before? Using advanced machine learning algorithms, SureScore analyzes millions of transaction and attribute permutations from billions of transactions to create a single score that predicts the riskiness or trustworthiness of the transaction. And it’s all done in real time to provide you with immediate, actionable insight. SureScore takes into consideration data points such as the past behavior of a device or account, device attribute risks, geolocation mismatches, and whether it’s associated with other groups of devices and accounts, just to name a few.
Patterns associated with risk
Zero History of Fraud
No reported high-risk device behavior
Group of Associations
Number of related devices and accounts
Account & Device Behavior
Behavioral indicators for the device and account
Offer trusted customers your best promotion
Being able to map your brand communications and marketing efforts to your most valuable customers provides a significant competitive advantage. A high SureScore means, in part, that these customers can be entrusted with your best promotions and premium offers.
Slow down fraud, not your customers
As an optional, add-on capability to iovation Fraud Prevention, it is easy to add SureScore to your existing Fraud Prevention business rules. You can add a real-time SureScore check at account creation, login or payment. It sets numeric thresholds, and based on the value, you decide on a course of action. A preset range of scores lets you either allow an action to go through without further authentication or challenge, send it for review or deny it outright. This gives you the ability to target your best promotions and offers to your most trustworthy customers.
Increase revenue and achieve fast ROI
Make sure your high value customers have a frictionless experience when they visit your site. A good experience builds brand loyalty and raises your Net Promoter Score. SureScore provides data that can increase revenue, improve customer satisfaction, and lower deny rates.
Decrease Manual Reviews
Manual reviews are expensive and take time. Ensure that transactions from your good customers aren't stuck in your review queue.
Improve Customer Experience
Allow your best customers to skip costly security checks while building loyalty with a frictionless customer experience on your site.
Increase Revenue Opportunities
Offer special promotions or immediately convert trusted customers to a high status VIP. Use SureScore for targeted marketing or personalization.