Recognize and welcome your good customers right away.

Immediately know your trusted customers when they first connect, making it easier for them to login, open an account, make a purchase, or take advantage of a promotion.

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Continuous protection from new fraud trends.

SureScore is trained on millions of fraud records submitted by the iovation community, and uses machine learning to stay ahead of the curve. This adaptive, real-time algorithm scores transactions based on subtle behavior patterns and allows you to stop fraud sooner.

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Spend less time vetting safe transactions.

SureScore uses predictive machine learning to show you which connections can be trusted, and which can’t. Reduce costly set-ups, strengthen and smooth your complete online experience and prevent more fraud by exposing hidden risks.

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Here’s how SureScore works.

SureScore gives you access to iovation’s powerful machine learning platform as it continuously reports on 5 billion devices, monitoring transactions and activity patterns that predict fraudulent behavior.

Assess Device Risk

SureScore uses our massive database compiled by thousands of fraud analysts to detect and score a device’s riskiness.

Recognize Good Customers

Instantly identify your trusted connections so you can properly target upsell opportunities and offer your best promotions.

Detect Risk Patterns

SureScore scans hundreds of device and transaction attributes to detect and alert you to the latest subtle or global risk trends.

Advanced Machine Learning

Immediately predict trustworthiness of digital devices using advanced machine learning algorithms.

Predict New Risks

SureScore returns a reliable score for every transaction, even if you have no prior experience with the customer and/or device.

Reduce False Declines

SureScore recognizes more trustworthy transactions, reducing the need for step-up authentication or call center verification.

Proof of performance.

Our customers are very important to us, and knowing who’s good makes all the difference in protecting and enhancing their experience with Paf.

Jessica Hård af Segerstad Data Analyst, Paf

Here’s what you get with SureScore Trust Indicator.

iovation connects you to our team of support service specialists to help you quickly integrate SureScore into your system and customize it for your needs.

  • Predictions in real-time: in about 100ms, iovation recognizes a device, determines if it’s evading detection, checks for risk signals and runs all of the transaction risk checks you’ve specified.
  • 99.9% uptime: our distributed SaaS “always-on” infrastructure supports the largest transaction volumes in the world with an average response time of 100 milliseconds.
  • World class customer support: our team of experienced and certified Fraud Examiners are here to help. We work with you to solve challenges and get a swift ROI.
  • On board training: comprehensive training on how to optimize SureScore to meet your specific business needs, effective evidence placement and more.
  • Ongoing education: we also provide continued training on new features and functionality through our help portal, eLearning webinars and our active user community.

Questions? We’ve got answers.

All kinds of people have asked all kinds of questions about SureScore. We’ve answered a few of the most popular.

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Does SureScore use supervised or unsupervised machine learning?

SureScore uses supervised machine learning. SureScore was developed through a variant of the well-established Cross Industry Standard Process for Data Mining (CRISP-DM). CRISP-DM defines iterated steps of a common-sense approach to model development and deployment. SureScore is trained on confirmed fraud evidence submitted by your business and your peers in the FraudForce network.

What is SureScore actually predicting?

Generally, we talk about SureScore predicting risk and trust. Risk and trust are opposite sides of the same coin. If I have high trust then there is low risk, and if I have high risk then there is low trust. SureScore uses fraud evidence related to criminal behavior to represent "risk" in the model. Simply put, SureScore predicts the likelihood that a given transaction is fraudulent or trustworthy.

Is SureScore a batch or real-time process?

SureScore is 100% real-time. Not only are the transactions scored in real-time, but the attributes are also calculated in real time. Most machine learning is performed in batches, which is a much slower process and not suitable for latency sensitive transactions. To provide the most robust and relevant information you need to frequently update the model statistics and attributes. SureScore works hand in hand with our expert rules-based system, FraudForce, and returns your result in milliseconds.

What do the SureScore values mean?

For the transaction being processed, SureScore returns a value between -10,000 and +10,000. Generally, lower SureScore values are more risky, and higher SureScore values are more trustworthy. Analysis of your transaction and fraud placement behavior is the best way to understand how to apply SureScore to best suit your fraud prevention needs. Our Customer Success team is expert in assisting our subscribers in establishing meaningful SureScore targets.

What is the difference between a FraudForce check and a SureScore check?

FraudForce is an expert system that provides a comprehensive rules management platform that allows customers to customize rules to their unique business requirements. SureScore is a machine learning analytic system that predicts the likelihood that the transaction under assessment will turn out to be fraudulent. It also predicts the likelihood that a transaction will turn out to be trusted, so you can identify more good customer transactions and reduce step-up authentication requests.

Our experts weigh in on SureScore, authentication, fraud and more.

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