It’s important to know if your organization has previously flagged a device for fraudulent activity. That’s a no-brainer, right? You don’t knowingly let the same bad guy in twice. But imagine the impact you could have if you knew whether a device visiting your site for the first time had been flagged for fraud by another organization. That’s what device reputation is all about.
Device reputation looks at the history of the device. It answers the questions: What has this device been up to? Has it been involved with any fraudulent activity? If so, what specific type of fraudulent activity, such as chargebacks, identity theft, online scams, account takeovers, cheating, and phishing?
Device reputation is a game changer. It tilts the playing field in your favor by giving you visibility beyond the here and now. If you know that a device has a history of fraudulent activity in another sector or industry, you can react differently to that device when it's introduced to your environment and reduce your risk of becoming another one of its victims.
Device reputation is most effective at preventing fraud when fraud professionals work together as part of a peer consortium that enables them to share global fraud intelligence via a knowledge base. Fraud professionals can use this data to make real-time decisions based on the activities–both within their own industry and across others—which pose the greatest risk to them.
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Provide your good customers with a sleek, speedy and secure login experience. Choose invisible device-based authentication or multifactor methods that adapt based on a perceived threat.
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